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The partnership with FITBOX and Minkoff came about when founder and app developer, Gregory Lowe, presented his startup on an episode of Project Runway: Fashion Startup to the shows panel of judges, which included Minkoff. At the conclusion of the show, Minkoff เสื้อครอบครัว ขายส่ง agreed to invest and mentor the startup. เสื้อคู่แนวๆ FITBOXs easy to use mobile application, FITBOX Plus, makes it convenient for users to discover health and wellness content in a one stop shop while browsing for their favorite athletic wear brands. Through its FITLIFE Magazine, the mobile app features articles by leading fitness influencers, workout tips, promotions, healthy food recipes, workout playlists, and a workout buddy community feature that helps users find fitness friends and workout events in their area. "FITBOX offers a bridge in the unique intersection of membership and athleisure, says Gregory Lowe, CEO of FITBOX. Pairing excellent outfit curation and an easy to use mobile app, we look forward to working with Rebecca Minkoff to add structure to an oversaturated market." As an investor and mentor, Rebecca Minkoff is assisting FITBOX in further developing its business model, securing key partnerships, as well as expanding its footprint in the subscription box market. Long known to be a disruptor in the intersection of fashion and technology, Minkoff introduced her first high tech shopping concept at her flagship store in New York. The retail stores, also now in Los Angeles, San Francisco and Chicago, feature a digitally connected consumer experience that seamlessly merges the online shopping experience with traditional brick and mortar. Shoppers are greeted by interactive mirrors and smart fittings rooms, while employees use iPads to handle shoppers requests in real time and check out from anywhere in the store. I was excited to partner with FITBOX because I saw a need in the market for replenishable, affordable athletic wear that one could have at their door monthly with brands they recognize and rely on, says Rebecca Minkoff. I also love the mobile app and how it connects to everything you need to make your workouts successful with music, classes, and work out buddies. With athleisure wear growing into a $97 billion/year market, FITBOX is geared towards those who live an active and busy lifestyle and more often times than not, transition their athletic wear from the gym เสื้อคู่รัก to work and everything else in between.
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